American Realty
American Realty

How to Choose a Listing Agent

Two of the biggest mistakes home sellers make when choosing a listing agent are selecting an agent solely based on:

  1. Highest List Price for Your Home
  2. Lowest Commission

At first glance, a seller might say, “What? Are you nuts?” Because sellers want the highest possible price and to pay the least amount of commission. But those two criterion have very little to do with hiring a competent agent and, in many instances, are completely irrelevant. Let’s look at why.

The Highest Suggested List Price

Agents can’t tell you how much your home will sell for. That’s a fallacy. A listing agent can show you comparable sales, pending sales and active sales. But YOU choose the sales price and a buyer will tell you if the price is right.

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